If there’s one word I really hate it’s “SCAM”. It makes me think of pyramid schemes and telephone marketers (sorry to anyone reading this who works in a call center, I truly don’t have anything against you, it’s just what came to mind). However when I looked at some of the words that are being used to find my website “Flex belt scam” was in there.
I wanted to write this post to clear up a few things about this device, and to give my 2 cents on why I think some people might feel that The Flex Belt is a Scam.
Fitness ModelsI’m pretty confident that if I asked 10 people who felt this ab belt was a scam why they felt that way, half of them would say it’s because they don’t believe an EMS toning device can make them look like the fitness models The Flex Belt uses on their website and in their infomercials. You know what, I have to agree with them there. This device alone sure as heck isn’t going to make you look like Adrianne Curry, Lisa Rhinna or Denise Richards on it’s own. I’ll admit, while they never actually tell you that, I can see how that would make a few people feel misled. However aren’t we all used to celebrity endorsements by now. Do we all think that Joe Montana (all star football quater back from the NFL) actually ran around wearing Sketchers Shape Ups? Maybe, but my guess is that… He got paid .
NOTE: On their official website and in the product manual they do tell you that you must follow a health diet and exercise regularly to achieve optimum results using their ab belt.
So truthfully the Flex Belt isn’t doing anything different here in their marketing efforts then similar fitness, exercise and healthy lifestyle related products.
It Doesn’t Work
I wrote a very detailed post the other day about does this belt work. In that post I discuss EMS (electronic muscle stimulation), how it’s used in medical and professional sport environments, how it causes your muscles to contract and that it’s proven effective.
What the Flex Belt does, it does as good or better then any other ab toning device on the market. It tones and firms your abdominals. The disconnect comes because people believe it will help them lose weight, get a flat stomach and toned abs and that just isn’t going to happen. However, that’s not just a symptom of ab belts. If you lay on the floor every night to do 100 sit-ups you’re not going to burn off much if any belly fat. What you are going to do is get super strong abs, but for those abs to show through you’re still going to have to make some other lifestyle changes to drop the belly fat.
These changes are going to include everything I outlined in the post I mentioned above: eating better, no junk food, drinking more water and exercising to burn off calories and in turn body fat.
If the Flex Belt didn’t work they wouldn’t be offering a 60 day money back guarantee. Instead they’d be taking your money and running.
It’s my opinion that this device isn’t a scam, rather it’s mis-understood, and I’ll admit that their advertising can lead you to believe that this ab belt can do more for your physical appearance then it actually can, but they do tell you that to maximize results use The Flex Belt in conjunction with a healthy diet and regular exercise routine.
What you’ll get if you use the Flex Belt but don’t make any other efforts to drop the belly fat that covers your abs is strong and firm abdominals. You’ll be able to feel them and possibly even gain some more definition depending on how thick the layer of belly fat is you have. This much is true, the belt works the way they say it does, to strengthen and tone abs.
The degree of results and how awesome you look after 6-8 weeks of using the device is up to you. They give you the tools (dieting and meal tracking software and the ab belt) to be a success, but you’ve got to put it into action.